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Thursday, June 29, 2006

Mentos and Diet Coke.... Update!

Remember couple of weeks ago when I posted the Mentos and Diet Coke video? If you haven;t seen it, check it out HERE.

Well, there's an update... Church of the Customer Blog reported on the reactions of the companies whose products were involved:

Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing for the company's U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be "over $10 million."

Coke: "We would hope people want to drink [Diet Coke] more than try experiments with it," says Coke spokeswoman Susan McDermott. She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.

Hmmm.... Sounds like Diet Coke needs to take themselves a little less seriously!

And by the way, Diet Coke sales are down.

(HT: Church of the Customer Blog)

posted by Pat Callahan at
2:41 PM

2 Comments:

Anonymous Anonymous said...

Check out the new Mentos video contest:

www.mentosgeysers.com

June 29, 2006 10:01 PM

 
Anonymous Anonymous said...

Haha hm...someone beat me to it. Maybe your kids would have fun doing something like that? A friend of mine has a 10 year old neice and she's so excited to make a video of something "really cool" and sending it into a contest. She won't win most likely but it's still something fun for her to do.

June 30, 2006 1:02 PM

 

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