Mentos and Diet Coke.... Update!
Remember couple of weeks ago when I posted the Mentos and Diet Coke video? If you haven;t seen it, check it out HERE.
Well, there's an update... Church of the Customer Blog reported on the reactions of the companies whose products were involved:
Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing for the company's U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be "over $10 million."
Coke: "We would hope people want to drink [Diet Coke] more than try experiments with it," says Coke spokeswoman Susan McDermott. She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.
Hmmm.... Sounds like Diet Coke needs to take themselves a little less seriously!
And by the way, Diet Coke sales are down.
(HT: Church of the Customer Blog)